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Archetype 01 of 12
The Sage
The thought leader and teacher: people come to you to understand what things mean.
Insightful · Grounded · Wise
In the room
You do your best work in a small group where someone asks the hard question. Prepare one clear idea per meeting and let others reach it with you.
On the record
Publish the thinking behind your decisions: a short essay, a considered quote, a talk with a clear argument. Choose depth over frequency, and make each piece easy to cite.
On screen
Write long enough to teach and short enough to finish. A calm, plain voice on video suits you better than energy.
What to work on
Sharing your ideas publicly: the world needs your thinking out loud.
Waiting until your thinking is complete before sharing it. A Sage who stays private can look like someone with nothing to say.
Wellness pairing
Deep work & meditation. Deep work and meditation keep your clarity sharp: a Sage’s brand only holds when the mind behind it is rested.
Three questions to ask yourself
- What do people already ask you to explain?
- Which one idea would you stand behind in public?
- What are you waiting to be certain about?
Is this you?
Twenty statements and two choices decide it. Get your free Brand DNA Report and see whether The Sage leads your brand.
Get your free Brand DNA ReportThe other eleven
The CreatorThe RulerThe HeroThe ExplorerThe MagicianThe LoverThe JesterThe EverymanThe CaregiverThe InnocentThe Outlaw