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Archetype 09 of 12
The Everyman
The relatable expert: you lead by being real, and real is rare.
Real · Trusted · Plain-spoken
In the room
Be plain and ask honest questions. Your ease puts others at rest and helps hard topics come up.
On the record
Use ordinary words to explain complex things. Plain language is rare in many fields, and people quote what they understand.
On screen
Post the way you speak, with care. A consistent, unpolished-but-careful style tells viewers it is really you.
What to work on
Standing out: your plain-spoken clarity is the differentiator; own it.
Hiding your credentials to seem relatable. Being approachable and being qualified do not conflict, and people need to see both.
Wellness pairing
Rhythm & balance. Rhythm and balance keep you credible: the Everyman’s brand is a marathon walked with your people.
Three questions to ask yourself
- What do you explain better than most people in your field?
- Which credential are you underplaying?
- Who do you speak for?
Is this you?
Twenty statements and two choices decide it. Get your free Brand DNA Report and see whether The Everyman leads your brand.
Get your free Brand DNA ReportThe other eleven
The SageThe CreatorThe RulerThe HeroThe ExplorerThe MagicianThe LoverThe JesterThe CaregiverThe InnocentThe Outlaw