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Archetype 12 of 12
The Outlaw
The disruptor: you break the pattern so something better can take its place.
Fearless · Principled · Unfiltered
In the room
Name the problem everyone sees and no one says, then offer an alternative. Choose your moment and your audience, and bring allies with you.
On the record
Put your argument in writing, with evidence. A reasoned challenge gets quoted, while a complaint does not.
On screen
Be direct without insulting people or institutions. Where you work with regulators, boards or professional bodies, check the rules that apply before you post.
What to work on
Coalition-building: even revolutions need allies.
Burning relationships you will need. People in well-connected markets remember how you disagreed.
Wellness pairing
Channeling intensity. Channel the intensity: an Outlaw’s brand burns bright only when the fire is aimed.
Three questions to ask yourself
- Which pattern do you want to change, and for whom?
- Who are your allies?
- What would you say if you knew it would be quoted?
Is this you?
Twenty statements and two choices decide it. Get your free Brand DNA Report and see whether The Outlaw leads your brand.
Get your free Brand DNA ReportThe other eleven
The SageThe CreatorThe RulerThe HeroThe ExplorerThe MagicianThe LoverThe JesterThe EverymanThe CaregiverThe Innocent