The Lover

In the room

Give full attention to the person in front of you and remember what they told you. A thoughtful follow-up or the right setting builds loyalty.

On the record

Choose few places and present them well. Profiles, features and interviews should look and sound as considered as your work.

On screen

Consistent visual quality matters more than volume. Keep the tone warm and personal without sharing more of your private life than you want known.

What to work on

Discernment: say no beautifully, so every yes means more.

Saying yes to everything because you want to be liked. A brand with no clear no loses its quality.

Wellness pairing

Self-care as strategy. Self-care is your strategy, not your indulgence: the Lover’s brand glows from the inside out.

Three questions to ask yourself

• Which standard will you not lower?
• Who deserves a more personal follow-up?
• What are you willing to say no to?

The other eleven

The SageThe CreatorThe RulerThe HeroThe ExplorerThe MagicianThe JesterThe EverymanThe CaregiverThe InnocentThe Outlaw