The definition
An audit measures the distance between your intended position and the evidence. It is a review, not a score of your worth.
Steps you can take alone
- Search your name in a private window, with and without your city and profession.
- List every profile and biography that describes you, and compare wording.
- Ask three people for three words that describe you, unprompted.
- Compare the results with the sentence you would use to introduce yourself.
- Order the gaps by how much they cost you.
Where it is used
People run an audit before a job change, a fundraise, a board appointment, a speaking season or a new market. It is most useful when something is about to be read by strangers, because it shows what they will find before they find it.
What the result looks like
A good audit ends with a short list. It might say that your biography differs in three places, your profile does not state who you help, an old article describes a former role, and two colleagues use words you did not expect. You then fix the cheapest and most visible gaps first and leave the rest for later.
What an audit should not do
- Score you against other people.
- Promise a ranking or a result.
- Store or share your information without your agreement.
- Replace a conversation with the people who know you.
How Rise Personal uses the term
A review of this kind sits inside Discovery and Blueprint. The free Brand DNA Report gives you a quick self-view, and a private call can go further. We do not publish scores about any named person.
Questions people ask
Can I audit my own brand?
Yes. The steps above need no tools.
How often should I audit?
When your role changes or before an important meeting.
Is an audit confidential?
Ours is. We sign an NDA first.